Industry Overview
The tourism sector has seen significant growth in recent years, driven by digitalisation and increased access to online platforms. This dynamic environment presents numerous opportunities for travel agencies looking to take advantage of changing trends and meet the demands of modern consumers.
Current Market Trends
STRATEGIC OPPORTUNITIES
Expansion in Emerging Markets: With tourism growing in emerging economies, there is a significant opportunity for travel agencies to expand their presence. The tourism market in Latin America is projected to grow by 30% over the next five years.
Challenges of the Sector
Intense Competition: The increase in the number of travel agencies has intensified competition. Companies must differentiate themselves not only by price but also by the quality of their service and personalization.
de sus ofertas.
Data Security and Privacy: With increasing digitalization, protecting customer data has become a crucial priority.